In case you need to hear it again. Mitt Romney will not raise taxes on the middle class, will not increase the deficit, will create 12,000,000 new jobs in the first three months, will protect small businesses, and will save Medicare and Social Security as we know it, while giving future “seniors” more choice about health care options. Everything’s comin’ up roses, and you heard it from his milk-drinking, alcohol-free, tobacco-eschewing lips.

A lot has been made about Romney’s lies, and his commitment to post-truth politics. But they are not really lies–at least not the sort of whoppers that Ben Franklin alluded to in Poor Richard’s when he said the truth stands on two legs, a lie on one.

In the image-is-everything world we live in, propagating your version of the reality you want the world to see is the real goal…